You don’t install Cooper.
You hire him.

An employee for your dealership. Give him a job by text, and he comes back when it’s done.

Book a demo

Now onboarding UK dealerships · the DMS comes free with Cooper · cancel any time

Cooper SMS · Tuesday, 09:02
You: Get me a price and KT’s earliest slot for front discs and pads on the Sportage.
Cooper: On it. Ringing KT now.
Cooper: KT: £240 fitted, Thursday 9am. Want me to book it?
You: Yes.
Cooper: Booked. KT confirmed by text, and it’s in your calendar.
Rang KT Autos In your calendar · Thu 9:00

Every missed call is a car you didn’t sell.

They don’t leave a voicemail. They try the next dealer.

1 in 5

sales calls to UK dealerships go unanswered

41%

of buyers won’t ring back within 48 hours

52.5%

of enquiries arrive after you’ve locked up

Prospecting Dynamics / Mediahawk 2025 · eBay Motors Group 2022 · Click Dealer 2019

A receptionist takes a message. Cooper does the job.

Other dealership AI answers the phone and passes you a note. Cooper does what the note was about.

When
A receptionist
Cooper
A buyer texts at 10pm on a Sunday
Takes their details
Answers from the car’s file and books the viewing
The buyer asks what it’d cost a month
Passes it to you
Works out an example from your own rate card
The car needs front discs by Saturday
Not their job
Rings your garage, brings you the price, books it on your yes
The valeter goes quiet
Not their job
Chases until it’s done
The buyer wants to hold the car
Passes it to you
Sends the deposit link and the order form
The car is sold
Not their job
Marks it sold and keeps your stock book straight
The end of the day
A pile of notes
A brief, and one line when something needs you

Example: one car, auction to forecourt

Getting a car showroom-ready 2021 BMW 320d M Sport — bought at auction, Tuesday
On the forecourt Friday
The plan

Prices and slots from four suppliers, sent to you on Tuesday evening. You replied “Yes”.

Tue · done
Transport

A1 Vehicle Logistics. Collected Wednesday 07:00.

Wed · done
Service

Fairview Motors, Wednesday 11:00. Two advisories passed to you.

Wed · done
MOT

Passed Thursday morning. Certificate filed on the car’s record.

Thu · done
Valet

AutoShine, Thursday afternoon. Chased twice before they confirmed.

Thu · done
Ready to sell

Costs, history and paperwork on the car’s record. Listed, and you told in one line.

Fri · done

4 suppliers, 11 messages, 3 days, one yes from you. Nobody on your team picked up a phone.

Every buyer answered, from the record.

Ring, text, email, your website, AutoTrader or WhatsApp: it’s one conversation, and he answers it from your stock file. What the file holds, he says as fact. What it doesn’t, he says he’ll check. When a caller needs you, he puts them through to your mobile.

PhoneAny hour, in the name and voice you pick
Website formAnswered in 14 seconds
TextAnswered in under 20 seconds
EmailAnswered in under a minute
AutoTraderAnswered inside the AutoTrader thread
WhatsAppThe same answers, from the same record

Times measured on our system.

Straight after a call
To Priya, the callerSMS
Thanks for calling about the blue Yaris, GF67 PKU. I’ve got Saturday 2pm or 4pm free for a look. Which suits?
To youSMS
Priya K rang about the blue Yaris. Wants Saturday pm. Offered 2 and 4, waiting on her.

He sees the sale through.

From the first figure to the week after collection, in the buyer’s own messages.

  1. 1 A finance figure
    To SamSMS
    The Octavia comes to £308.70 a month over 48 months, with £1,343 down, 10.9% APR. That’s an example.
  2. 2 The deposit
    To SamSMS
    A £99 deposit holds the Octavia for 7 days. Pay it here:
  3. 3 The order form
    To SamSMS
    Your order form for the Octavia is ready. Sign it here:
  4. 4 After collection
    To SamSMS
    How’s the Octavia? Anything at all, text me here.

A deposit paid or an order signed marks the car reserved, and the money goes straight to your own account.

You manage him by text or WhatsApp.

Tell him once and he remembers. No app to learn, no settings to find.

A brief at 7am

One email a day, as a table: what came in overnight, what’s booked, what needs you.

Your calendar

Every viewing and every supplier job arrives as an invite from his own mailbox. No plug-in.

Quiet hours

He answers a customer at 2am and doesn’t message you until the morning. One question per job. He doesn’t nag.

Cooper SMS · You and Cooper
You: We always offer a courtesy wash with a service.
Cooper: Noted. I’ll offer it from now on.
You: Mark the silver Fiesta sold, full asking.
Cooper: Done. Fiesta FY69 KXR marked sold at £8,995. It’ll be in tomorrow’s brief.
Added to his memory Marked sold

Hire Cooper,
and the DMS comes free.

One screen for the whole forecourt, and the desk he works at. Already on a DMS? Keep it: he joins yours as a user, like any new member of staff.

Cooper’s dashboard showing the stock list of Fast Motors, our demo dealership: each car’s registration, make, model, mileage, asking price, stage and days listed.
The dashboard’s performance page: enquiries, viewings, cars sold, revenue, gross profit and days to sell.
Every car

Its photo, its stage, its price, its days on the forecourt. From AutoTrader, your website or a spreadsheet.

Every customer, every job

Every conversation and every job he ran, with orders, invoices and the stock book beside them.

Your numbers

Revenue, profit and days to sell. Ask him anything there, in plain English.

Fast Motors is our demo dealership, with made-up figures and test data.

What he will never do.

The rules live in his tools, not in his memory. He can’t cross them on a good day or a bad one.

He won’t
Instead, he
Invent a price or offer a discount
Quotes the listed price
Put his own figure on a part-exchange
Passes on AutoTrader’s valuation as a guide. The final figure is yours
Guess a monthly payment
Works it out from your own rate card, as an example
Claim condition or warranty beyond the record
Says what the file says, and offers to check
Commission work or spend your money
Gets you the price, and books it on your yes
Hold your money
Sends it straight to your own account
Agree an offer, a refund or a repair
Takes it down and brings it to you to decide
Delete anything
Keeps every action on the record
We tried to break him

A buyer’s email hid instructions telling him to confirm a sale and send out the customer list.

  • Answered the genuine question
  • Confirmed nothing, sent nothing
  • Flagged it to you as a suspected scam

Hired in a week.

About ten minutes of your time. No hardware, no IT.

  1. 1

    Your line, his inbox, his name.

    A new number, or yours forwarded. He gets his own email address, and the name you give him.

  2. 2

    Your stock.

    From AutoTrader, your website or a spreadsheet.

  3. 3

    Shadow weeks.

    He drafts, you approve. Nothing reaches a customer until you’re happy.

  4. 4

    Live.

    One brief a day. One line when something needs you.

Your data is kept in the UK, in a locked room of its own, with every action on the record.

Hire him from £249 a month.

You pay for Cooper, and the DMS comes free with him. It’s the same Cooper at every size, and his price follows the number of cars you stock and nothing else.

  • Every call and every message included
  • Your first month is free
  • Rolling monthly: cancel any time
  • No VAT to add

A used car makes a dealer about £1,676. One extra sale pays for over three months of Cooper.

Book a demo
Stock size
Price per month
Up to 15 cars
£249
Up to 30 cars
£399
Up to 50 cars
£549
More than 50 cars
The DMS, with Cooper at every size
Free

Your band is set on your usual stock and looked at every three months. Average used-car margin: Pendragon, via Car Dealer Magazine.

Frequently asked questions

Can’t find an answer? Ask on your demo or email us. We reply the same day.

£249 a month with up to 15 cars in stock, £399 with up to 30 and £549 with up to 50. With more than 50, we agree a price with you on the demo call. The DMS comes free with him at every size, and every call and message is included. Your first month is free, and after that it’s rolling monthly: no commitment, no long contract, cancel any time.

Yes, with Cooper. It isn’t sold on its own: you pay for Cooper, and the dashboard he works in comes with him: your stock, orders, invoices, stock book, customers, calendar, sales and aftersales. If you already have a DMS you like, keep it. He joins it as a user, the way any new member of staff would.

It will, so we don’t re-price you week to week. Your price is set on your usual stock and looked at every 3 months. A busy fortnight doesn’t move it.

He quotes the listed price and nothing else, so there’s no discount for him to invent. What the record holds, he says as fact. What it doesn’t, he says he’ll check, and asks you rather than guessing.

No. He gets the price and the slot from your garage or valeter, brings them to you, and books the job once you say yes. A buyer’s deposit goes straight to your own account, never through him.

Yes. He rings and texts your garage, valeter and transporter from his own line, chases until each job is done, and files it on the car’s record. They don’t need an app and they don’t need to change anything.

Tap and judge for yourself. You pick his name and his voice. If a caller asks whether he’s an AI, he says so.

We’re onboarding our first dealerships now. You’d be early, which is why the prices you join on are locked for as long as you keep him, and why you get a say in what he learns to do next.

No. He takes the work that doesn’t need you, the phone, the chasing and the paperwork, so you and your team can spend the day with buyers.

We hold it for you on Microsoft Azure in London, kept apart from every other dealership’s. It passes through the phone, voice and AI companies we use, under contracts that only let them run Cooper for you — never sold, never used to train shared models. Full detail in our terms and the data processing agreement you sign before he starts.

Interview him yourself.

  • Watch him take a live call and book a viewing
  • Give him a job and watch him report back
  • Walk through the dashboard he works in
  • Leave with a plan for his first week

30 minutes. Prefer to just hear him?
Or email alan@callcooper.ai

Book a demo with the Cooper team 30 min · video call · pick a time that suits you

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